A good design doesn’t have to be complicated. In fact, the opposite is true. Times in which every detail of the furniture was cautiously crafted by hand are long gone. The focus of the 21st century is on effectiveness, versatility, sustainability and simplicity. We want our furniture to serve the intended purpose on 100% and we want it to be scalable, we want to use it throughout various scenarios. And in case of any failure, we need a replacement asap.
People form relationships with things they understand
When choosing furniture, design has the same impact on us, as it will have on our client or a visitor. People tend to prefer less complicated things over more complicated ones. As simple as that. We feel easy around things that we understand. This feeling is called cognitive fluency. The simpler and more straightforward the design is, the easier is to comprehend. And since a person gets familiar with the design characteristics, they can start to form a relationship with the product.
An interesting research done by three universities on web design can be easily transferred to a furniture product. Researchers at Harvard, University of Mariland and University of Colorado found that the more complex the design was, the harder it was to remember. Design that is overly complicated takes more time for our eyes to scan and send the information to the brain to decode it. It requires more resources, making us feel tired sooner. And you don’t want your visitors or employees to get tired.
Simple design means ease of use for an attractive price
We touched on what visual impact simple design has. Now let’s talk about manufacturing and use. With a less diverse portfolio manufacturer has to source in order to make the product, the manufacturer has the option to position the product in a more attractive price range. The product that has fewer components is also less likely to malfunction and is easier to repair, adapt or even move. In addition, it also carries a promise of better functionality and easier tuning to the customer’s needs. With less complicated designs, the manufacturer can double their focus on the quality of the key components that are heavily used (like moving parts, hinges).
Simple design defines our fast-paced and quickly evolving 21st century. It helps us to be effective and flexible on the journey to meet our goals and desires. And it is up to the furniture manufacturers and designers to find that perfect balance between complicated and too simple to deliver a product that empowers.